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The American girl is an American business dealing with dolls and books released by the pleasant company in 1986. It has been in the business of selling American Girl book series, produced American Girl film series and the American girls' review soundtrack. The dolls released were 18-inch and portrayed early teen girls from various races and were sold together with the books. The books gradually expanded from stories of different periods in America history to the current times. The business also did market the books and dolls by having the option of making dolls that looked like the purchaser.

Pleasant Rowland started the business in 1986 while it only delivered products through the mail. It has since grown even after it was bought by Mattel company. It has been recognized as the best toys seller winning several awards for it.

The books apparently try to summarize the American history in six-book series from the context of the girl who lived during those times. The books cover topics like child abuse, poverty, child labor, racism, slavery and animal abuse including much more. These themes are however simplified into a manner in which a 8- year old can understand and in appropriate terms.

The dolls are made in different touch girl coming from diverse backgrounds to fit their texture, color, face mold, skin tone, eye color and hair color. There have been over sixty-four different dolls over the years starting from the year 1995 when the ‘American Girl of today' was produced to ‘Just like you' in 2006 and 2015 ‘Truly Me'.

The business has also diversified to the various business option and also deals with clothing, accessories, and furniture to match up current trends. There is also a line for Bitty Baby which is for babies of age three and above.

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